Learn about the steps you can take to determine the return on investment for your signage.
Signage is an investment in your business. Make sure its working for you!
Calculating Your Signage Return on Investment
Our most in-depth guide yet on the value of your signage.
Objectives
To calculate your investment you need to first determine what goals you are hoping your signage can help you achieve.
Setup Metrics
You will want to have metrics for before your signage was installed or refreshed and then metrics for after to gauge any changes.
Methods of Tracking Success
You will need ways that you can track these metrics, whether that includes a people counter, sales data, or even web traffic.