Guide to Establishing Your Brand Identity

Branding is what we do.

If you’re opening a business, then you’ll want to develop a unique brand identity to stand apart. Here we share our expertise to help you do just that!

    All You Need to Know About Brand Identity

    Let Ortwein Sign be your guide to branding.

    What Makes You Unique?

    Your brand identity is a key component of your unique value proposition. WHY your business exists is as important as WHAT your business does.

    Identify Your Values

    What does your company stand for? You may have values you represent externally, and then values you hold internally, but whichever values you have they need to be something you stand for and something that helps how you communicate to your clients and employees.

    Speak with One Voice

    Companies now more than ever need to find their voice and try to use it for their communications internally and externally.

    Guide to Sign Permits

    Guide to Sign Permits front page of downloadable pdf booklet

    Let us share with you all we know about sign permits.

    If you’re opening a business, then sign permits may not have been front of mind. Here we share our expertise to help you out!

      All You Need to Know About Sign Permits

      Let Ortwein Sign be your guide to the world of sign permitting.

      Why Are Signs Permitted?

      Sign Permitting began as a way to develop a homogeneous look for communities. This has evolved over the years; however, the intent still remains mostly the same even with the advent of form-based code.

      Sign Variances

      Sign Variances are requests by companies to extend their signage beyond the present rules of a municipality or jurisdiction.


      No sign permits are not free, and no they’re not one sign fits all. Let us at Ortwein Sign be your sign permit guide!

      2022 Signage & Business Trends

      2022 Signage & Business Trends

      Know what trends in signage may affect your business.

      We’ve broken down what we’re seeing in our industry in 2022.

        Keep Up with 2022 Sign and Business Trends

        In a tumultuous world, it’s good to be up on the trends.

        QR Codes

        QR Codes came back in a big way, and they’re only becoming more prevalent.

        Cloud-Based Signs

        Everything’s in the Cloud now, and signs are no different. Cloud-Based systems help businesses speak with their signage more directly than ever.

        Sign Security

        Though tech has many benefits there are also increased risks with digital spaces and that includes hacking.

        Five Reasons You May Need Sign Removal Service

        Sign Removal: 5 Reasons Why cover of a downloadable guide with photo of business without a sign

        Learn about 5 reasons you may need to remove your business sign.

        Business closures aren’t the only reason you may need a sign removal service!

          Five Reasons Signs Are Removed

          We breakdown why you may need sign removal services.


          Signs are a key component of any rebrand! If you’re rebranding you will likely need to remove and replace your signs with newly branded signage.


          If you’re moving from one storefront to another, contact your sign company to see if you can keep your existing sign and use it on your new storefront.


          If you’re closing your business, you may be on the hook to remove your sign. Be sure to check with your landlord if it’s your responsibility as a tenant.

          Neon Sign FAQs

          We breakdown the answers to FAQs we hear all about neon signs.

          Neon’s making a comeback! Learn about this not-so-lost art.

            Learn All About Neon Signs

            Vintage, stylish, and now trendy again!

            When Did Neon Signs Become Popular?

            Neon signs began to gain popularity in America in the 1920s, but with the use of neon signage in major cities such as Las Vegas it reached its epoch in the 1940s and 1950s.

            Faux-Neon Signs

            Neon signs and faux-neon signs are not created equal. Though LED “faux-neon” signs are trendy, they don’t perfectly replicate the look and vibe of real neon signage.

            Is Neon A Lost Art?

            Some might say so; however, we’ve fabricated neon signs at Ortwein Sign for decades and recently they’ve become quite trendy for personal and commercial use once again!

            Five Reasons to Refresh Your Signage

            Learn 5 key reasons why a sign refresh could benefit your business.

            Boost your business and catch eyes anew with a sign refresh!

              Five Reasons to Refresh Your Signage

              Refresh your signage to bring new attention to your business!


              Taking advantage of new technology in lighting can help extend the life of your sign and save you money on your energy bills.

              Don’t Let Your Signage Go Stale

              New signage can bring attention to your business all over again!


              If you rebrand your business make sure you integrate your signage into the rebrand as well! Your signage is one of your businesses’ greatest marketing assets.

              Visual Guide to Signage

              Download our helpful visual guide on signs and sign types.

              Our guide will help introduce you to signage that can help your business stand apart!

                Visual Guide to Signage

                Let us introduce you to the varied world of signage!

                Channel Letters

                LED powered Channel Letters are one of the most prominent types of signage out there today! Highly adaptable they function well for most clients.

                Pylon Signs

                Pylon Signs stand tall above your competition! With plenty of space for tenants too, these are popular for multi-tenant office complexes.

                Neon Signs

                Neon signs are more popular than they have been in decades! If you’re looking for a cool, vintage looking sign, neon signs may be the answer to your needs.